Legal

Privacy Policy

Last updated: July 2026

1. Who We Are

Display Signs Direct (“we”, “us”, “our”) operates this website as a reseller of large-format print and display products. Our registered address is Richmond House, 5 Haighwood Road, Cookridge, Leeds, LS16 6PD, England.

We are the data controller for personal data collected through this website. If you have questions about how we handle your data, contact us at info@displaysignsdirect.co.uk.

2. Data We Collect

We collect personal data in the following circumstances:

Account registration: name, email address, and password (hashed).
Order placement: billing and delivery address, phone number, and payment reference (we do not store full card details — payments are processed by our PCI-compliant payment gateway).
Contact form: name, email address, and the contents of your message.
Newsletter subscription: email address only.
Browsing data: IP address, browser type, pages visited, and time of visit — collected automatically via server logs and analytics cookies (see our Cookie Policy).

3. How We Use Your Data

To process and fulfil your orders, including forwarding necessary details to our production partner.
To manage your account and provide customer support.
To send transactional emails (order confirmations, dispatch notifications).
To send our newsletter if you have subscribed (you may unsubscribe at any time).
To improve our website through anonymised analytics.
To comply with legal obligations (VAT records, fraud prevention).

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

Contract performance — processing orders and managing accounts.
Legitimate interests — fraud prevention, site security, and improving our service.
Consent — marketing emails and non-essential cookies.
Legal obligation — tax and accounting records.

We do not sell your personal data. We share it only as necessary:

Production partner (DSD / Vendure platform) — to manufacture and ship your order.
Payment processor — to handle card transactions securely.
Delivery carriers — name and delivery address for shipping.
Email service provider — to send transactional and marketing emails.
Analytics providers — anonymised or pseudonymous browsing data.
Legal authorities — if required by law or court order.

6. Data Retention

We retain personal data for as long as necessary for the purposes described:

Order records: 7 years (HMRC requirement).
Account data: until you request deletion or 3 years of inactivity.
Marketing consent: until you unsubscribe.
Server logs: 90 days.

7. Your Rights

Under UK GDPR you have the right to:

Access a copy of the personal data we hold about you.
Rectification of inaccurate data.
Erasure (“right to be forgotten”) where no legal obligation requires retention.
Restriction of processing in certain circumstances.
Data portability — receive your data in a machine-readable format.
Object to processing based on legitimate interests.
Withdraw consent at any time where processing is consent-based.

To exercise any of these rights, email info@displaysignsdirect.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Cookies

We use cookies to operate the site and, with your consent, for analytics. For full details see our Cookie Policy.

9. Security

We use TLS encryption for all data in transit and follow industry-standard practices to protect data at rest. Payment card data is handled entirely by our PCI DSS-compliant payment processor and is never stored on our servers.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated by email to registered account holders or by a prominent notice on our website. Continued use of the site after changes constitutes acceptance.